McDaid PR was approached to provide PR and event support to the Iona Community, who needed help ‘“Crossing the Line” with their fundraising appeal.

A media launch that generated a flurry of contributions, targeted broadcast appearances and features in the nationals, as well as a royal luncheon, were some of the tactics Sarah used to nudge the Iona Community further towards its goal, with measurable results.

“Sarah worked collaboratively with the project team to ensure there was effective communication as part of the marketing strategy, taking a lead with the essential preparations for a high-profile reception and ensuring the story was effectively communicated.

“Engaging specialist public relations expertise was critical to the effectiveness of the £3.7 million capital appeal to restore the community and living space at Iona Abbey”.

Christine Jones, Iona Abbey Capital Appeal