Scottish Wildlife Trust
McDaid PR works with the Scottish Wildlife Trust on short-term contracts and projects, supporting the exceptional inhouse team at key moments.
Broadcast visits to see pink-footed geese in their thousands; fact checking travel bloggers; setting up expert interviews and responding quickly to breaking news: Sarah provides hands-on and proactive media relations support and offers strategic communications advice on sensitive issues.
Sarah worked closely with the Scottish Wildlife Trust to quickly and efficiently handle media around the death of a much loved osprey. She secured Guardian coverage for the Trust’s biggest ever single donation and battled ferry schedules to ensure a photojournalist could make it to a remote snorkelling trail.
Pete Haskell, head of communications and engagement for the Scottish Wildlife Trust, said: “Sarah is a very reliable, trusted and appreciated extra pair of hands when we need additional PR support.
“She is quick to understand a situation and handles things professionally and efficiently, very much becoming one of the team when the need arises.”