Sarah McDaid is an award-winning independent PR consultant in Edinburgh, with 12 years’ experience of putting clients in the headlines.


About Sarah

Sarah’s work has placed clients on the front pages of the nationals, attracted thousands of people to events, helped clients raise thousands of pounds and created positive outcomes for businesses, organisations and causes across the UK.

Sarah founded McDaid PR in June 2016, knowing that Scotland was in need of an independent, senior PR consultant that would operate on the principles of flexibility and transparency as well as a commitment to providing the very best service for clients.

McDaid PR’s past and current clients include Allied Irish Bank (GB), Compass Gallery, the Natural Environment Research Council (NERC), Heriot-Watt University, Narcissus Flower School, Victim Support Scotland, Windswept Brewing Company and Dovecot Studios.

Her network and knowledge of the PR industry means if she isn’t the right person for the job, she’ll tell you who is. Get in touch for a chat.


Sarah McDaid

Sarah is a super efficient, friendly and switched on PR who knows exactly what journalists need. You don’t ever have to ask her for anything twice.
— Gaby Soutar, Scotsman