McDaid PR was commissioned on a fixed-term basis by the British Geological Survey (BGS) to highlight its research in the media.
BGS is a world-leading geological survey and the UK’s premier provider of objective and authoritative geoscientific data.
Sarah worked with BGS’s scientists to translate complex concepts and findings into high-impact media stories. She used journal papers, reports and projects as the starting point for stories about BGS’s critical research.
From volcanoes and underground valleys to a shift in the magnetic north and landslides along the English coast, Sarah created millions of opportunities for people to see, read and hear about BGS’s expertise in the press.
“Sarah is a PR professional through and through, enabling our scientists to communicate their research in an easy, accessible way.
“Her ability to pitch and nurture media relations ensures that our science stories get the engagement and coverage they deserve. Thank you ”
Sarah Nice, head of engagement and communications, British Geological Survey