Sarah has provided PR and communications support to Allied Irish Bank (GB) since 2016.
Working with the bank’s Scotland and north east England team, Sarah highlights the financial support that the bank provides to its customers in its specialist sectors of hospitality and leisure, healthcare, manufacturing, energy and manufacturing.
Allied Irish Bank (GB) prides itself on being customer-focused and set the brief for McDaid PR to tell its customers’ success in the media.
Sarah regularly achieves coverage for Allied Irish Bank (GB) in Scottish Financial News, the Herald, Scotsman, Insider and the Times. She also supports the team on sponsorships, advertorials and awards.
“McDaid PR, led by Sarah, shares a similar passion for supporting businesses in our chosen sectors. The firm has a customer-focused view of the world, which helps tell the stories of real social improvement and support. Sarah has demonstrated real creativity to help AIB share these initiatives throughout our partnership.”
Billy MacLeod, regional director for Scotland and NE England, Allied Irish Bank (GB)