The Iona Community asked McDaid PR to provide media relations and event support to help them achieve their fundraising goals.
Sarah created a media launch that generated a flurry of contributions, and followed it up with targeted broadcast appearances and features in the UK nationals. A royal luncheon at the University of Glasgow with prospective donors, all choreographed perfectly, helped nudge the Iona Community towards its goal.
“Sarah worked collaboratively with the project team to ensure there was effective communication as part of the marketing strategy, taking a lead with the essential preparations for a high-profile reception and ensuring the story was effectively communicated.
“Engaging specialist public relations expertise was critical to the effectiveness of the £3.7 million capital appeal to restore the community and living space at Iona Abbey”.
Christine Jones, Iona Abbey Capital Appeal